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Thursday, 11 August 2011

PR Stunts and Blockbusters

Saving Face




The Prince's Trust is a fantastic charity that improves young people's lives and offers opportunities to build better futures. Therefore, I am pleased that this brilliant organisation will be benefiting from the increased exposure that being on the shirt of a Premier League team affords, as Blackburn have announced that they will not be signing a lucrative shirt sponsorship deal for this season, and will instead be sporting the crown on their shirts instead. (Not Crown paints, who previously sponsored Rovers and are contenders for crappest football sponsor ever.)

However, I refuse to applaud Blackburn for what, on the surface, appears to be an act of great generosity. The chicken farming regime that scandalously and inexplicably sacked Sam Allardyce has received nothing but bad press since it first pecked on Ewood Park's door and encouraged Steve Kean to delve his knife deep into Big Sam's back, and this is just the latest PR stunt to save some face. There is a reason why they have struggled to find a sponsor all summer despite the Premier League offering a brilliant marketing opportunity - nobody wants to be associated with this bunch of idiots and the Venky's franchise. My hunch is that they ran out of time to find a sponsor, and didn't want to look foolish on the first day of the season (which thankfully goes ahead almost as planned), so have used this as an opportunity to get some positive press easily. Don't be fooled.

A Weird Mix


I went to see Super 8 last night, JJ Abrams' latest Hollywood venture and was slightly underwhelmed by what I saw. I don't know what I was expecting but I really enjoyed some bits of it - the 1979 setting was strikingly impressive and Elle Fanning was brilliant as the lead female role. But I never seem to enjoy a film as much when the main cast is made up of kids. The performances from the senior actors were also disappointing, although the humorous parts were done well, and punctuated the tense, jumpy action nicely. I may be picking at straws, as I still enjoyed it but this isn't the stellar blockbuster that it's been billed as.



As for the plot, I don't want to give too much away - mystery is after all the main theme, but would you ever be able to imagine an amalgamation of the Goonies, Godzilla and ET? If not, go and see this movie!

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